Privacy Policy

Welcome to IAmExpecting.co.uk (“we”, “our”, “us”).

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, subscribe to our newsletter, use our tools, or contact us.

By using this website, you agree to the practices described in this Privacy Policy.

1. Who We Are

IAmExpecting.co.uk provides information, tools, resources and content for expectant parents and families.

Data Controller:
[YOUR NAME OR BUSINESS NAME]
Email: privacy@iamexpecting.co.uk
Website: www.iamexpecting.co.uk

2. Information We Collect

We may collect the following information:

Information You Provide

When subscribing to our newsletter, downloading resources or contacting us, we may collect:

• Name
• Email address
• Due date or pregnancy stage (optional)
• Information provided in contact forms
• Survey responses
• Competition or giveaway entries

Information Collected Automatically

When visiting our website, we may automatically collect:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on pages
• Referral source
• Cookies and tracking information

3. How We Use Your Information

We use your information to:

• Deliver newsletters you have requested
• Send pregnancy and parenting updates
• Provide downloadable resources
• Improve website functionality and content
• Respond to enquiries
• Measure website traffic and engagement
• Prevent fraud and misuse

We will only process personal information where we have a lawful basis to do so under UK GDPR.

4. Lawful Basis For Processing

We rely on one or more of the following lawful bases:

Consent

Where you actively subscribe to our newsletter or marketing communications.

Legitimate Interests

For website administration, analytics and improving our services.

Legal Compliance

Where processing is necessary to comply with legal obligations.

5. Email Marketing

If you subscribe to our mailing list, we may send:

• Pregnancy planning tips
• Budgeting advice
• Product recommendations
• New articles and resources
• Website updates

You may unsubscribe at any time by:

• Clicking the unsubscribe link within emails
• Contacting us directly

Unsubscribing will not affect the lawfulness of any processing carried out before your withdrawal of consent.

6. Cookies

Our website may use cookies to:

• Remember preferences
• Improve user experience
• Analyse site traffic
• Measure website performance

Cookies are small text files stored on your device.

You can disable cookies within your browser settings, although this may affect certain website functions.

Where legally required, we will request consent before placing non-essential cookies.

Change your cookie settings

7. Analytics

We may use analytics services such as:

• Google Analytics
• Microsoft Clarity
• Similar website analytics tools

These services help us understand:

• Visitor behaviour
• Popular content
• Website performance

Analytics information is generally aggregated and anonymised where possible.

8. Affiliate Links and Advertising

Some pages may contain affiliate links.

If you click an affiliate link and make a purchase, we may receive a commission at no additional cost to you.

Affiliate providers may use cookies to track referrals.

Any sponsored content or advertising will be clearly identified.

9. Sharing Your Information

We do not sell your personal information.

We may share information with trusted service providers who help us operate the website, including:

• Email newsletter platforms
• Website hosting providers
• Analytics providers
• Security providers

These providers may only process your information on our behalf and in accordance with applicable data protection laws.

10. International Transfers

Some service providers may process personal information outside the United Kingdom.

Where this occurs, we will ensure appropriate safeguards are implemented in accordance with UK data protection legislation.

11. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes described in this policy.

Newsletter subscriber information will normally be retained until:

• You unsubscribe, or
• The information is no longer necessary for the purposes collected.

12. Data Security

We implement appropriate technical and organisational measures to help protect your information against:

• Unauthorised access
• Alteration
• Disclosure
• Loss

However, no internet transmission or storage system can be guaranteed to be completely secure.

13. Children's Privacy

Our website is intended for adults and expectant parents.

We do not knowingly collect personal information from children under the age of 13.

If we become aware that such information has been collected unintentionally, we will take steps to remove it promptly.

14. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Restrict certain processing
• Object to certain processing
• Withdraw consent
• Request transfer of your information where applicable

To exercise any of these rights, please contact:
privacy@iamexpecting.co.uk

15. Complaints

If you have concerns about how your personal information is being handled, you may contact us first.

You also have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Telephone: 0303 123 1113

16. Changes To This Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.

Contact Us

For any privacy-related questions, please contact:

Privacy Officer
IAmExpecting.co.uk
Email: privacy@iamexpecting.co.uk